Marketing Is Not The Same As Advertising

Jessica Swanson
Send Feedback to Jessica Swanson
small business marketing
More Details about small business marketing here.
Translate to SpanishTranslate to FrenchTranslate to GermanTranslate to ItalianTranslate to Portuguese
--------------------------------------------------------------------------------
Get Your Vision Board Iphone/Ipod App and start moving toward your dreams today!

Syndicate Jessica Swanson's Articles Straight onto Your Web Site!
- easy one-time setup, takes only minutes
- fresh, informative content on your site
- updates automatically
- build content-rich sites with our authors!
- best of all, it's FREE!!
Click here to get started!

Books by this Author
Shoestring Marketing Bootcamp
Shoestring Marketing Bootcamp is a revolutionary 25-Part video home-study course that guides the small business owner step-by-step from building your business foundation to launching a free marketing campaign to proven success!

Feature Articles:
Marketing Is Not The Same As Advertising...
The MOST Powerful Marketing and Advertising o...
How to Weed Out Your Social Media Following...
Email Marketing Tips for Maximizing Sales and...
How to Attract Clients and Opportunities Usin...
Powerful Press Release Distribution Tips...
Is Leadership a Gift or An Acquired Skill?...
The Quirky Way to Market Your Business...

Click here for more >>

Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that's all there is to it.
However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.

Marketing is the way that you answer the phone; marketing is the speed at which you answer your customers' emails; marketing is how cheerfully and quickly you refund your customer's money.
There is research to suggest that when a customer or client is happy and satisfied with your product or services, they will tell up to 10 of their friends. However, if a customer or client is unhappy with your product or services, they will tell up to 50 friends.
Obviously, you want to do everything humanly possible to make your customer's day.

Last week, my family took a day-long trip to Lake Geneva, Wisconsin (a small tourist town on a beautiful lake). The place was packed and it was almost impossible to find a place to park. Once we finally did find a parking place, we had to put twelve quarters into the parking meter.

Well, of course we didn't have ten quarters handy so I went into the nearest store to see if they would give me change for three dollars. The woman behind the counter huffily answered that she was "not an ATM machine and if I wanted change I needed to purchase something." She then abruptly turned away with a huff.

Needless to say, I won't be entering THAT store ever again!
I walked into the next store feeling that it would be the same story. However, to my surprise the woman behind the counter smiled and said that "of course she would give me quarters for the parking meter!" She cheerfully pulled out twelve quarters as she engaged in a nice conversation with me. She commented that my kids were adorable, how wonderful the weather had been and asked if I wanted a complimentary cup of coffee.
I ended up buying $50 of merchandise from her store. The store was http://www.genevagiftsandfudge.com

Even if you don't have a brick and mortar store, the various ways that you interact with your customers and clients will profoundly affect your business. It could even be the difference between small business success and small business failure.

Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world, explode their businesses using cutting-edge, proven and completely free marketing strategies. To download your FREE Marketing Kit, which has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: Shoestring Marketing Kit
Contact the Author
Jessica Swanson
Shoestring Marketing
jessica@jessicaswanson.com
More Details about small business marketing here.
Videos You Might Enjoy on This Subject
What Is Shoestring Marketing?
Jessica Swanson, "The Shoestring Marketer" and free marketing expert discusses what Shoestring Marketingis all about. Shoestring Marketing